Innovation How?

My formula is Definition + Framework = (Insight *Iteration)Test = Innovation.

Definition

Target (who is it for) (target customer)

who (statement of the need or opportunity),

the (product name) is a (product category)

that (statement of key benefit — that is, compelling reason to buy).

Unlike (primary alternative), our product (statement of primary differentiation).

‘A [target customer] has /have [need or opportunity].

Currently, they’re [primary alternative], in this [product category]

but if we offer [ (product name ] our target will [desired behavior]

because [statement of key benefit — that is, compelling reason to buy], then we’ll have success through [acquisition, onboarding, engagement, retention, etc.].

Framework

Methodology

Start with a definition and a framework. The bottom line is this: If you don’t have a well-articulated understanding, then everything else you do is irrelevant.

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